ESPN has tapped IMG Licensing as its exclusive global licensing agency in a move to expand its consumer products and experiences division.

IMG will support ESPN in developing branded extensions across categories, including sporting goods, equipment, apparel collaborations, location-based entertainment, consumer packaged goods, publishing, memorabilia, toys, games and novelty items.

“We’re taking the next step in ESPN’s continued expansion as a global brand,” said Seth Ader, VP of brand marketing at ESPN.

“IMG’s experience in brand expansion will help us identify ways – through products, experiences or cultural moments – to extend the ESPN brand into fans’ daily lives.”

Brett Weiss, VP, IMG Licensing, says the company plans to use the sports network’s global presence to develop licensed offerings aimed at consumers across key markets.

“For more than 45 years, ESPN has played a central role in global sports culture, connecting fans across regions and generations,” said Brett Weiss, VP of IMG Licensing. “We’re pleased to support ESPN as it develops new ways for fans to engage with its brand.”