Sephora to close Queen St, Auckland store

(Source: Supplied)

Sephora has decided to shut down its store on Queen Street on August 19 due to trading challenges.

The cosmetics retailer said that the Covid pandemic significantly impacted Auckland’s CBD, with hybrid work and online shopping changing shopper behaviour.

“Brick-and-mortar stores are indispensable to Sephora’s retail strategy. They remain the beauty playground where our customers feel welcomed and are empowered to explore, discover, and delight in the latest beauty trends and products,” said Mark O’Keefe, GM of Sephora Australia and New Zealand.

“Equally, we must go where our customers are and that means refocusing our resources on our e-commerce business and store locations outside the CBD. We remain committed to New Zealand and look forward to diversifying our footprint in the coming years.”

The company said it will announce new locations in due course. It plans to relocate displaced staff from the Queen Street store to its shops in Newmarket or Sylvia Park.

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