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Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Decathlon’s Data Lab in Singapore is the latest facet of the brand’s pursuit of innovation and part of its efforts to develop new digital services and incubate data projects, in collaboration with partners such as Sport Singapore, research agencies, and schools. We chat with Stephan Veyret, managing director of Decathlon Singapore to find out what’s next for the business. Inside Retail: Why has Decathlon launched the Lab, what’s involved and why has it been described as being people