The perfect fit: Custom tailor Institchu reveals growth plans for 2022

InStitchu’s business model – and its clothes – have been turning heads since James Wakefield and Robin McGowan launched the brand in 2012. And as the custom-made label heads into its second decade of business, the team is getting ready for an initial public offering to rocket its omnichannel customer experience: “Our whole business model is in examining and challenging the traditional pain points of retail: avoiding holding stock, being too reliant on either in-person shopping or online

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