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Why brands need to lead the charge on climate

The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said catastrophe. Disappointingly (though unfortunately not all that surprising), the Australian government’s response to this report is that no additional action will be taken. We’ll apparently plod along towards a 2050 target (which will