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Inside Mosaic’s pivot from specialty fashion to digital department store

Mosaic Brands is seeing positive results from the implementation of a digital department store strategy across several of its core apparel brands, including Noni B, Rivers, Millers and Katies. The strategy, which Mosaic started rolling out in FY20 before Covid-19, has seen some of Australia’s most recognisable specialty fashion retailers expand into new categories, including homewares, beauty, jewellery, electrical and kids’ products. Noni B alone has increased its online offering from 70,00