New Zealand beauty & fragrance firm The Six Senses has merged with Pure Beauty Australia in a non-financial transaction.

The new operation will be half owned by The Six Senses’ original owners, Theresa Gattung, Donna Fyfe and Miranda Waple alongside the founders of the Australian firm, which is now called The Six Senses Australia. The group, which is entirely self-funded, is currently experiencing double-digit growth and is preparing to expand into Asia.

The deal has been a long time in coming, with initial discussions commencing in February prior to coronavirus-related lockdowns being implemented. The merger grew organically following increased collaboration between the two firms, and will see the firm’s New Zealand products made available in Australia.

“Seeing all the synergies between [the two companies] we started discussing how it would be more cost-effective and give us much more scope for growth if we combined the two businesses and had the team working on cross-border projects,” said Waple in an interview with the New Zealand Herald.

“In these times of uncertainty, people need products that are going to make them feel good and with this merger we are actually able to provide those to a much wider audience – it’s a really good time.”