Meal kit company My Food Bag has named Mark Winter has its new chief financial officer, and will join the company in late April.

Winter, who is currently Fonterra Brands’ financial controller, has had experiences with Formulated Foods, an offshore role in the Netherlands and has spent time working closely with Latin American markets.

At Fonterra, he was a commercial manager before being named financial controller.

“Mark is an excellent addition to our team and brings a wealth of food-industry knowledge and experience to this vital role in a growing business,” said Kevin Bowler, My Food Bag chief executive.

Bowler said Winter’s insights and experience in the food industry will help them continue to create recipes that Kiwis will love and ensure they are delivered seamlessly to tens of thousands of homes each week.

“I know he’ll be a great addition to the senior team and a respected leader of the finance team,” Bowler said.

Bowler said the company has enjoyed incredible growth and, over the years, have accumulated information around New Zealand’s eating habits and food preferences, information that is constantly analysed to help them perfect their foodie journey and product offerings.

In the tradition of all My Food Bag staff having foodie names, Winter was given the new moniker Mark Whitebait Winter.

Winter said he had always admired the innovation and “terrific growth” of My Food Bag and is thrilled to be joining the organisation.

“I’m looking forward to immersing myself in the dynamic home-food delivery category and supporting My Food Bag in achieving its mission to create healthier communities in New Zealand.”