Retailers have pledged supported to Bunnings New Zealand’s introduction of facial recognition technology (FRT) to the company’s two Hamilton stores, identifying it as a necessary tool to combat rising retail crime.

Bunnings has provided data showing that threatening incidents in its New Zealand stores have more than doubled over the last four years, rising from 303 to 697, with repeat offenders accounting for 34 per cent of all threatening incidents.  

“Retailers have continued to face high rates of verbal and physical abuse from repeat offenders, who are also responsible for significant violence, stock loss and damage,” said Carolyn Young, Retail NZ CEO.

“We know from the Foodstuffs North Island trial that, when used fairly and accurately, facial recognition technology can be a valuable intervention tool to help keep employees and customers safe,” said Young.

She said that using FRT allows store managers to identify repeat offenders immediately upon entry, enabling swift action in each situation as it occurs.

She noted that FRT complements existing security measures, such as fog cannons, body cameras, and staff training.

The group cited research commissioned by Bunnings indicating that 93 per cent of New Zealanders support the use of the technology if it leads to a safety improvement of at least 10 per cent.

“As more retailers start to adopt FRT into their security strategies, it will provide positive benefits and outcomes for customers, workers and retailers alike, without infringing on the privacy of New Zealanders,” said Young.

“Legitimate customers will be able to go about their business as usual and will be safer in those stores where FRT is used.”

• Further reading: Retail NZ calls for urgent action on illicit tobacco.