New Zealand beauty brand Raaie has become the first Kiwi skincare brand to launch across Sephora’s entire Australia-New Zealand store network, as well as online.
Rolling out from May 15, Raaie’s Sephora debut consists of four hero products: Yellow Moonbeam Retinal Elixir, Honey Enzyme Cleanser, Morning Dew Vitamin C Serum and Cocoon Ceramide Cream.
“The Sephora rollout follows over 12 months of collaboration, marking a rare full-door entry – a significant endorsement of the brand’s clinical performance and growing consumer demand,” Raaie said in a statement.
The premium skincare label, founded by New Zealand beauty entrepreneur Katey Mandy, is known for its AM/PM ritual that blends cosmeceutical-grade actives with UV-resilient native botanicals. The brand uses ingredients like Kawakawa, Mānuka, and Mamaku Black Fern in order to fit the Southern Hemisphere climate.
Coinciding with its Sephora debut, Raaie is also taking to the runway at Australian Fashion Week as the official skincare partner for Albus Lumen’s 10th Anniversary Runway Show, showcasing its commitment to minimalist and radiant beauty.
