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Becoming a disruptive retailer

A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry. Clayton M. Christensen If the future of retail is to be decided by the innovators and disruptors, what style of retail organisation and leader (and advisor for that matter) does the new landscape actually require? If thinking about retail growth models, we start perhaps not with