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Investing in instore digital tech

Technology may not be the first thing you think of when you think of the beauty sector, but market leader, Sephora, is certainly a forerunner in exploring innovative ways technology can enhance upselling instore, and the store experience. Social media and the rise of the beauty blogger or ‘vlogger’ have changed the beauty industry. Beauty influencers using a product in real time is now the most trusted recommendation, more so than editorial and almost as much as advice from friends. So it is