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Nike

Nike Archives

How H&M, Nike and Kering are taking action on climate change

Global fashion leaders shared their plans to reduce carbon emissions and increase collaboration to protect the planet.

How Nike and Walmart are embracing a blended post-Covid retail experience

As we emerge from Covid and people’s fears of physical experiences subside, low-touch experiences are merging with high-...

Why Nike is putting used sneakers back on the shelf

The US sportswear giant has just entered the booming resale market with the launch of Nike Refurbished.

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.

Nike sues company that made ‘Satan Shoes’ with Lil Nas X

The shoes are customized Nike Air Max 97 sneakers that contain red ink and "one drop of human blood" in the sole, accord...

Nike, H&M versus China: A word of warning for global brands

“This highlights the challenges that Western brands and retailers face when they operate in China.”

Retail appointments of the week

The Nile announces new appointments; Nike shakes up management; Mary Kay welcomes new president for APAC.
Image of store

Retail news around the globe

Nike partners with Black Girl Ventures; Versace reopens at the Four Seasons; Asos lifts profit and more.
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Around the globe

The retail news around the world.

Nike gets local with new Nike Unite store concept

Nike has unveiled another new core retail format as it continues on its path of reducing its channel partners and focusi...

Are digital fitness apps the biggest opportunity in activewear?

Under Armour’s recent sale of its MyFitnessPal platform comes as other major players beef up their fitness offerings.

Why Nike is taking a ‘bigger is better’ approach to stores in ANZ

After bringing its Nike By You personalisation concept to the region, the brand is finding that size really does matter.
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How this Kiwi maternity activewear brand beat Nike to the punch

New Zealand brand Cadenshae is several steps ahead of Nike, which launched its first dedicated maternity collection, Nik...
A group of Nike sneakers

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...
The front of the Nike Rise store featuring a huge image of a basketballer at the front at night.

How Covid is changing the game for experiential retail

It may be some time before customers feel safe coming back to stores, but online shopping doesn’t have to be dull and fu...

Inside Nike’s new House of Innovation

Sportswear brand Nike opens first European flagship store.

It’s not a store, it’s a place of worship. Meet the new brand experience

From F45 to Ikea, brands are creating spaces that are more like clubhouses than shops.

Key takeaways from Women in Leadership Breakfast 2019

How Facebook, Amazon and others are supporting women leaders.

Woke washing: what happens when marketing communications don’t match corporate practice

Companies seeking to embrace corporate social activism must also have patience.

Nike’s strong start to FY19

Sportswear retailer saw revenue grow by 10 per cent in Q1.