Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

The Web3 race marches on for retailers, as major industry players start to incorporate non-fungible tokens, cryptocurrency, and blockchains into their businesses.The craze surrounding NFTs last year has encouraged many brands to further explore Web3’s capabilities in retail. The industry’s latest move: accepting cryptocurrency as a form of payment.In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. The launch of