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How the West got lost: Chinese shun foreign brands

H&M will close another two stores in Australia next month. Image: Supplied
Despite having the majority of their products manufactured in China, major Western names such as H&M, Urban Outfitters and Everlane are losing appeal amongst Chinese customers.Last August, Urban Outfitters announced it was exiting China temporarily. In a statement via its official account on Weibo, a local social media platform, the brand explained that its departure was due to an “adjustment of the brand’s global strategy”. Urban Outfitters also pulled out of popular online marketplac