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Analysis: How LVMH price hikes will reverberate throughout luxury

French luxury brand Louis Vuitton is following Chanel and Hermès’ lead by introducing a price increase for its iconic products from the middle of February. The decision is in response to “changes in production costs, raw materials and transportation, as well as inflation”.Earlier in January, Bernard Arnault, CEO of Louis Vuitton parent LVMH, told reporters any prices to come would be “reasonable”. A spokesperson for the brand said the price adjustment would affect Louis Vuitton stores