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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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From “most downloaded” to underdog: Deal gives Wish a lifeline but no guarantees

Youswim founder talks inclusive sizing and innovation in the swimwear market

How New Balance is stepping into sneaker resale with Reconsidered launch

Analysis: What Walmart’s shutdown of Store No. 8 signals for the retailer

How Target veteran Carly Broderick is tapping into the booming tween market

How Chipotle aims to attract Gen Z staff with next-gen benefits

How Latina-owned candle brand Bonita Fierce celebrates culture with scent

From Tsingtao to Tower28: Lunar New Year collabs are all the rage in the US

Barnes & Noble CEO: “The big guys should be doing better”

Day three at NRF: Unpacking retail’s global future

Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Day one at NRF: For Walmart, Ssense and others, it’s all about AI

Fifteen Percent Pledge founder talks diversity in retail and what’s next

What Stanley’s Valentine’s Day sellout says about virality in retail

Elevating your spirit with fragrance: How Brianna Arps launched Moodeaux

From Shein to Chanel: Why we’re in the age of pop-ups

Sgt Puppa’s Eloise Monaghan shares her best time-management tip

Squigs Beauty, the Ayurvedic-inspired brand changing the game

How millennial parents are changing the kids’ food market

What retailers can learn from Zara’s failed response to campaign criticism