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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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Kristen Brophy portrait.
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How ThredUp’s head of marketing Kristen Brophy got her start

Nicole Kirichanskaya
The GelBottle Daisy Kalnina leaning against a doorframe, wearing a white button down and tan slacks.
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How The Gel Bottle is taking on the US nail market

Nicole Kirichanskaya
A line-up of Silk the Rich products against a white background.
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What makes Silk the Rich Japan’s next beauty export?

Nicole Kirichanskaya
Multiple Knicks-themed t-shirts from the brand New York or Nowhere.
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How brands are profiting off big sporting moments

Nicole Kirichanskaya
Two female models posing against a light pink background.
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Memebox CEO Dino Ha on his 14-year journey building a K-beauty brand

Nicole Kirichanskaya
A father and daughter duo looking at one another as they sit at a restaurant eating cake.
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What do dads really want for Father’s Day?

Nicole Kirichanskaya
A man holding up a product from Kings Domain Melbourne.
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Kings Domain Melbourne’s Aaron Chan talks scaling a brand globally

Nicole Kirichanskaya
Models wearing 2026 World Cup jerseys designed by Gap.
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How can brands outscore the opposition during the biggest-ever World Cup?

Nicole Kirichanskaya
A white pair of Stand+ shoes against a light blue background.
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How Stand+ founder Rob Gregg turned problems into greatness

Nicole Kirichanskaya
An exterior shot of the Macy’s flagship location in New York City.
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Why Macy’s turnaround plan is finally reaping rewards

Nicole Kirichanskaya
An interior shot of a Victoria’s Secret store in Munich, Germany.
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Why Victoria’s Secret’s comeback is proving resilient

Nicole Kirichanskaya
A black-and-white shot of a blond model wearing a denim jacket from Guess’s Marilyn Monroe collection.
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Why brands are tapping into the nostalgia of Marilyn Monroe 

Nicole Kirichanskaya
A close-up shot of three Caledaer + Lab products against a dark green background.
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How Jared Pobre pivoted from tech to skincare

Nicole Kirichanskaya
An interior shot of the Sundae School store in New York City.
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Sundae School founder discusses its NYC store opening

Nicole Kirichanskaya
A close-up shot of several cookies from the Last Crumb bakery.
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How Last Crumb built a million-dollar brand off a drop-launch model

Nicole Kirichanskaya
Marc Jacobs sunglasses displayed on a gray wall.
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Can new ownership revive Marc Jacobs?

Nicole Kirichanskaya
A phone inside of a jeans pocket showcasing Shein’s website.
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‘Anything goes’: Why Everlane sold to Shein

Nicole Kirichanskaya
A female model wearing a pair of Otra glasses and a white tank top.
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Otra co-founder discusses the eyewear brand’s launch into Bloomingdale’s

Nicole Kirichanskaya
Dua Lipa on Instagram.
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Inside Dua Lipa’s US$15m lawsuit against Samsung

Nicole Kirichanskaya
Indē Wild founder Diipa Büller-Khosla holding an oversized Sephora bag.
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Diipa Büller-Khosla discusses her journey to building Indē Wild

Nicole Kirichanskaya
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