From Ugg’s autumn-inspired space in Shanghai to Miniso’s character-themed event in Singapore, brands are creating dynamic, interactive hubs for shoppers. Here’s a closer look at the latest pop-up activations across Asia during the last quarter. Ugg ‘Hi’ experience pop-up in Shanghai Ugg launched a pop-up store on Anfu Road in Shanghai in collaboration with 13 De Marzo, featuring Ugg’s seasonal collections and Marzo cafe shop. Visualising the ‘Hi’ experience in
rience in detail with an installation combining giant Ugg signature boots with Marzo’s iconic bear mascot, the autumn-themed store offers visitors photo zones and gashapon machine vending capsule toys along the street.
Curating an exclusive music playlist by Ugg’s Asia Pacific ambassador Dou Jingtong, this event allowed visitors to enjoy and share the playlist by finding a listening card from Wukang Road and scanning it with their NFC-enabled phones or searching the brand’s or ambassador’s name on QQ Music.
The two-story store houses a cafe on the ground floor and a shopping space on the second floor, showcasing Ugg’s seasonal footwear collection alongside fashion apparel and home decor items.
Miniso’s first IP collaboration pop-up store in Singapore
Miniso opened its pop-up store in Singapore focused on licensed character merchandise and collectible blind boxes, marking Miniso’s second pop-up of this kind in 2024, following a similar event held in Indonesia.
Located in Funan mall, the 70-square-meter space offers over 600 products featuring popular intellectual properties like Sanrio, Disney, Pokemon, Teletubbies, and Harry Potter.
Themed as a “blind box carnival,” the pop-up aims to provide an engaging experience for fans of popular characters and collectors of blind box toys including the Singapore-exclusive debut of the Kandyland-themed blind box, Latte Baby.
Document’s winter-themed pop-up space in Xuhui West Bund, Shanghai
Documents, a Chinese luxury fragrance brand, has unveiled its first winter-themed pop-up space in Shanghai, Red house, featuring its full range of products and limited gift-giving experience.
Located at Gate M of the West Bund Center along the Huangpu River, the distinctive red structure draws inspiration from the brand’s “Big Tree” perfume collection and features symbolic knot motifs associated with the year of the snake.
Showcasing Documents’ full range of fragrances, presented on a central red table. In a unique touch, a chimney emitting scented smoke has been installed to evoke a warm winter ambiance. Customers can also explore a curated selection of gift sets featuring bespoke wrapping paper adorned with symbolic details.
The Red House will be open for a limited time until the end of March 25.
Arket’s first pop-up store on Nanjing West Road in Central Shanghai
Arket, the Swedish fashion brand part of H&M group, has debuted its first pop-up store in the courtyard of Reel mall on Nanjing West road in Shanghai.
Designed in the brand’s mono white colour Nordic style, the store features exclusively to Shanghai customers with Arket Sans collection including striped tees, tote bags, leather goods and also incorporates a dedicated space for a vegetarian cafe