Inside the latest pop-up activations in Asia 

Documents’ first winter-themed pop-up space, Red House.
Documents’ first winter-themed pop-up space, Red House.
The grand opening of MINISO’s Pop-Up welcomed thousands of consumers
The grand opening of MINISO’s Pop-Up welcomed thousands of consumers
From Ugg’s autumn-inspired space in Shanghai to Miniso’s character-themed event in Singapore, brands are creating dynamic, interactive hubs for shoppers. Here’s a closer look at the latest pop-up activations across Asia during the last quarter. Ugg ‘Hi’ experience pop-up in Shanghai Ugg launched a pop-up store on Anfu Road in Shanghai in collaboration with 13 De Marzo, featuring Ugg’s seasonal collections and Marzo cafe shop. Visualising the ‘Hi’ experience in

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