Foodstuffs has partnered with Lobyco to offer an in-house, reward and currency-based loyalty programme across all New World stores.

The five-year partnership updates New World’s Clubcard program with a simpler system where every dollar spent earns a New World Dollar, which customers can easily track to redeem rewards.

Lobyco is responsible for integrating the program with New World’s point of sale, e-commerce platforms, and existing app.

“Our partnership with Lobyco will give us the ability to better understand our customers, tailor experiences and benefits that reflect their needs, and provide transparency through a simple loyalty conversion,” said Dominic Quin, group GM of Foodstuffs marketing and media.

“By leveraging our deep understanding of retail and cooperative models, we will provide Foodstuffs’ New World banner with a scalable solution that not only simplifies rewards but also bolsters its ability to drive meaningful experiences for their customers,” said Jan Madsen, CEO of Lobyco.

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