Michael Hill lifts sales after brand cull

Michael Hill
Michael Hill operates 43 stores in New Zealand

Jewellery retailer Michael Hill International has lifted sales in all its markets in a fiscal year that saw the axing of 60 per cent of its brand portfolio.

With more than 280 stores across Australia, New Zealand, and Canada, Michael Hill confirmed in the first half of fiscal 2026 that it would narrow its focus to its Bevilles and namesake brands.

The fruits of this decision have been seen in the latter half of the year, with the jewellers’ full-year figures showing $781.6 million in sales, up 2 per cent from 2025. Sales in New Zealand, however, grew the slowest out of its three geographies.

In New Zealand, Michael Hill recorded $130 million in same-store sales, up 3.6 per cent on the year prior. Canada was its fastest-growing country, with sales rising by 7 per cent year-on-year.

“Our profitable growth reflected the passion of our team members and the exceptional way they served our customers throughout the year,” said Jonathan Waecker, CEO of Michael Hill International.

Michael Hill ended the financial year with 43 stores in New Zealand, losing two net locations. Earnings before interest and tax (EBIT) were between $26 million and $28.6 million, up 57 per cent from 2025 at the top end of the range.

“While the operating environment remains dynamic, we’ve made good progress simplifying the group and sharpening our focus on Michael Hill and Bevilles,” Waecker added.

“As a result, we’re entering FY27 with a clear strategy and confidence in the opportunities ahead.”

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