Do Myer and Premier’s Apparel Brands have both cost and brand synergy?

Supplied: Myer.
Solomon Lew’s Premier Investments could undergo its biggest restructuring in nearly two decades if Myer’s proposed merger is given the green light. Myer’s suggested acquisition of Premier’s Apparel Brands, including Jay Jays, Portmans, Just Jeans, Jacqui E and Dotti, will not only pay shareholders dividends but also provide an insight into the department store giant’s playbook. The merger would exclude Premier’s superstar brands, Smiggle and Peter Alexander, which are currently explo

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