Bikinis on the kitchen bench to a global resort wear brand, Bydee boomed 700pc

Hard launching in the UK with a localised site was pivotal for scaling Australian resort wear brand Bydee’s global operations to meet demand. To optimise the customer experience and business model Bydee’s UK site went live last week, with a few tweaks tailored to the northern hemisphere. E-commerce businesses are navigating new economic conditions that have seen reduced discretionary spending and the Covid-19 online shopping storms subsiding. Brands that take a strategic customer-centric app

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