Strategies for thriving in the MarTech evolution

Retail marketers find themselves at a crossroads in today’s marketing technology (MarTech) landscape. The ever-expanding array of solutions, coupled with shrinking budgets, presents a formidable challenge. However, it also offers an opportunity for those who can adapt strategically. The recent Gartner 2024 CMO Spend Survey reveals a shift: MarTech spending has dropped to its lowest in 10 years, capturing only 23.8 per cent of marketing budgets, down from 25.4 per cent the previous year. Simult

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