Canadian activewear retailer Lululemon has entered a five-year partnership with New York-headquartered Peloton, bringing together fitness programming and athletic equipment. 

Co-branded clothing from Lululemon’s product lines will go on sale starting on October 11 at Peloton retail locations and online in the US, UK, and Canada. It will be available for purchase in all five of the company’s worldwide marketplaces by March of next year, including Australia.  

Peloton will be the sole provider of digital fitness content for Lululemon Studio Members starting in the US and Canada on November 1; All-Access Members will continue to pay the same amount for access to thousands of Peloton sessions. 

“As a leader in technical athletic apparel, this partnership will create a powerful product offering for Peloton Members and fans,” said Celeste Burgoyne, president, Americas and global guest innovation at Lululemon.

“Our two companies share a vision to advance well-being through movement, and this partnership ensures our Lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”

As part of the collaboration, a selected group of Peloton Instructors will become Lululemon ambassadors.