Ecostore celebrates 30 years, launches new products

Plant and mineral-based healthcare brand Ecostore is celebrating its 30th anniversary by launching a new product range.

Founded in Northland, New Zealand, by Malcolm and Melanie Rands in 1993, the brand sells cleaning, laundry, oral care, body care and baby care products – that don’t have “nasty chemicals”, are cruelty-free and are not tested on animals – in recyclable and/or refillable packaging.

The company which originally started as a mail-order business now operates in 15 international markets with its largest markets being Australia and New Zealand.

Group CEO Pablo Kraus, described the anniversary as an “incredible milestone” for the brand.

“We have achieved this success through the hard work, passion, and dedication of our 120 team members across our businesses in Auckland, Melbourne, Tokyo, and Shanghai.

“We’ve dedicated 30 years to making products that are safer for families and the environment, investing in sustainable business practices, products, and packaging innovations, and providing our customers with highly effective products.”

The anniversary festivities include a campaign led by New Zealand actress Antonia Prebble, who is a long-time supporter of the brand, sharing her stories of using Ecostore products.

“I love Ecostore’s values and how committed they are to them – how they put the people and planet first in everything they do and how sustainability is at the forefront of their thinking since day one and the reason this company exists. I trust their integrity.”

The company will also launch three new products – 3X Concentrate Laundry Liquid, Toothpaste tablets and Laundry capsules – during the upcoming months.

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