Exclusive: Honey Birdette founder goes from panties to pups and powersuits

Sixteen years since she launched her luxury lingerie business in Brisbane and off the back of its recent $443 million sale to Playboy, Honey Birdette co-founder Eloise Monaghan has farewelled the brand and is back in startup mode, working on two new retail ventures. “Ten years is enough time in a business. I absolutely adore Honey Birdette, I always have, but when we sold to Playboy, things had to change and we had to become more centralised. It became a much bigger group and as an owner/opera

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