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“A real brand moment”: Inside P.E. Nation’s first physical store

Australian active- and streetwear retailer P.E. Nation has just launched a bricks-and-mortar store in Sydney, bringing the business’ energetic essence to a physical space for the first time.  Located at The Galeries on George Street, the store features a ‘coastal meets urban’ style, and was created through collaboration between P.E. Nation, Kelvin Ho of architecture firm Akin Atelier and artist Trish Campbell. “We wanted to be able to present the P.E. Nation brand holistically, in a