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The lockdown liquor trends that are here to stay

Woman reading the label of red wine bottle in liquor store or alcohol section of supermarket. Shelf full of alcoholic beverages. Female customer holding and choosing a bottle of merlot or sangiovese.
The pandemic has been a mixed bag for the liquor industry. On-premise channels have been particularly hard hit, while despite operational pressures the off-premise has ultimately benefited from consumer stay-at-home orders. Retailers and venues have had to reconsider and adapt their business models. And some of what’s changed is likely to stick. E-commerce channels expand E-commerce adoption and acceleration has, of course, been one of the pandemic’s big retail stories. In the liquor industr