How Kim Kardashian’s Skims is taking on physical retail

When Kim Kardashian West launched her inclusive shapewear brand, Skims, in 2019, like many retail startups, it was only available online. But two years later, the business has a growing bricks-and-mortar presence through partnerships with Nordstrom in the US and Selfridges in the UK. And this spring, it will unveil a new global design concept through its latest retail partnership with Australian department store, David Jones.  “We are delighted to be the first retailer to partner with the

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now