UK fashion brand Superdry has launched its latest store in New Zealand at Sylvia Park, Auckland.

This store is the first to utilise Superdry’s new branding and fitouts, and follows a 35 per cent increase in demand over the previous year in New Zealand, during the period between July and March.

Sylvia Park recently underwent a $277 million expansion project, which saw its size more than quadruple to more than 90,000sqm, brought its store count to 250, and car parks to 500.

“Sylvia Park is already New Zealand’s favourite shopping centre and we want to continue raising the bar,” said Clive Mackenzie, CEO at Kiwi Property.

“The new Level 1 will deliver more stores, more choices and more excitement. It’s never been easier for customers to enjoy the brands they know and love – all under the one roof.”