Choice Paradox: Why customers shouldn’t be spoilt for choice

Image of cartoon
Today we have choice, and lots of it. But it wasn’t always this way. In fact, until recently, instead of choices, we had rules. Rules from the state, the church, societal norms. And the rules told us everything: where to live, what to wear, what type of work to do, which days to work, who to marry, when to marry, when to have kids and, once you’ve had them, who should return to work and who should look after them.  But not today. Our modern, democratic, capitalist society is built almos

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now