
From the author

Choice Paradox: Why customers shouldn’t be spoilt for choice
Research shows that too much choice results in cognitive overload, with consumers often just walking away empty-handed. ...
Jan 12, 2021

Opinion: Why brands need to let their halos shine
With optimism in ever-shorter supply, now is the time for brands to seek out ways to cast a long-lasting glow over every...
Oct 13, 2020