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Dan Monheit

Dan Monheit is co-founder and director of strategy at Hardhat, a creative agency built for today. Established in 2005, the agency builds enduring brands for ambitious clients including Bupa, Deakin University, Visit Victoria and Devondale Murray Goulburn.

From the author

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Choice Paradox: Why customers shouldn’t be spoilt for choice

Research shows that too much choice results in cognitive overload, with consumers often just walking away empty-handed. ...
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Opinion: Why brands need to let their halos shine

With optimism in ever-shorter supply, now is the time for brands to seek out ways to cast a long-lasting glow over every...

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