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Torpedo7 opens Rotorua store amid footprint expansion

Source: Torpedo7 Instagram

Outdoor brand Torpedo7 launched a new full range store in Rotorua Central Mall over the weekend – the 8th store opening in 18 months for the brand – as it expands its physical footprint across New Zealand.

The 1095m2 store holds the brands bike, snow, water, outdoor, and moto product lines, as well as featuring a specialist onsite bike workshop that provides gear repair, safety checks and maintenance services. 

Torpedo7 chief executive Simon West said the brand is excited to bring its range to Rotorua in time for summer.

“We’re delighted to be able to offer our customers in the Rotorua area a great range of products, coupled with an outstanding in store experience through our range of services – including on our onsite bike maintenance workshop and our passionate store team,” West said. 

“We have an expert team on board who live and breathe adventure and know the ins and outs of the walking and bike tracks nearby as well as all the best camping spots.”

The outdoor brand will open a store in Tauranga Crossing on 15 November. 

West was brought on as CEO earlier this year when the Torpedo7 brand was split from its Warehouse Group stablemate Noel Leeming to give both brands a more dedicated focus. 

While the outdoor business ended FY19 with an operating loss of $7 million, this was largely due to its rapid expansion. The Warehouse Group chief executive Nick Grayston said while the group saw a lot of potential in the Torpedo7 offer, continued focus would be important. 

Looking toward the next financial year, Grayston said that the group’s efforts to fix the retail fundamentals within the business and invest in a digital future was already showing promise, however it wouldn’t provide an earnings guidance for FY20 until the end of the “critical” second quarter.

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