The Warehouse Group has appointed Simon West as the new CEO of its outdoor equipment brand Torpedo7.

West, the former chief executive of women’s clothing chain Max Fashions, will commence with his new role on August 2.

Simon has 20 years’ experience in retail and technology, operating in both a CEO and non-executive director capacity.

He has most recently held a non-executive director position at TradeMe and was an executive director at Max Fashions. He is also the former CEO of Ezibuy.

West will sit on The Warehouse Group’s senior executive team and will report to The Warehouse Group CEO Nick Grayston.

“Simon is well used to working in businesses undergoing growth which is part of the current focus for Torpedo7,” Grayston said.

“In the past year Torpedo7 has opened four new stores, taking its total to 18 plus one franchise in Wanaka.”

Grayston said The Warehouse is currently in the process of transforming the brand with key focus areas including bike, snow, water, camping and apparel.

Previously the Torpedo7 business was linked heavily to Noel Leeming, sharing a single CEO.

“Simon’s appointment will enable a dedicated focus on the brand at such an important stage.”The 1-day business will be added to Michelle Anderson’s chief digital officer portfolio of group e-commerce brands, which will enable 1-day to fully benefit from accelerated growth and the unified focus that the group e-commerce teams are delivering.