Heinemann Australia has been renamed as Heinemann Oceania, marking its entry into the New Zealand market. 

Heinemann Oceania will be directed by George Tsoukalas, the former MD of Heinemann Australia, and will be based in Sydney. 

Heinemann Oceania will oversee the worldwide travel retailer’s operations and commercial development in Australia, New Zealand, and the Pacific, as well as build a regional strategy for Oceania and capitalise on natural synergies within the business. 

Heinemann Oceania remains a wholly-owned subsidiary of Heinemann Asia Pacific. 

“This rebrand marks a new chapter of our presence in Oceania, and represents the importance of the region to Heinemann’s growth and development in the Asia Pacific,” said Heinemann Asia Pacific CEO Marvin von Plato. 

“With the scale, market expertise and track record of operational excellence we have established in Sydney and the Gold Coast, we are in pole position to capture new opportunities in Oceania.”

Heinemann first entered the Oceania market in 2013 by opening two concept stores at Sydney Airport.