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How to cut through the kaleidoscopic customer journey

Social media is not about the exploitation of technology but service to community. – Simon Mainwaring Plenty has been said about change in the retail sector, and yet the narrative speaks predominately about change in a lineal sense. And indeed, the creation of channels (fuelled by the emergence of technology) and movement of products from A to B faster, cheaper, better and more personally is the way in which retailing has changed most significantly to date. But this concept of lineal activ