Local brands rank highly in annual ethical fashion report

Ethical Fashion Report Cover Art cleanIcebreaker, Kathmandu and Rodd & Gunn are some of the most ethical New Zealand fashion brands, according to the latest Ethical Fashion Report from Baptist World Aid Australia.

All three retailers received a score of A for their efforts to prevent forced labour, child labour and exploitation in their supply chains, placing them among the 24 businesses that received a score of A+, A or A- in the annual report.

Other local high-scorers include Hallenstein Glasson (B+), The Warehouse Group (B-) and Cotton On Group (A-), while Hunting & Fishing (D+) fell below the median grade of C+.

A total of 130 companies, representing 480 brands, were evaluated in this year’s report, the sixth from Baptist World Aid Australia, and 38 per cent saw an improvement in their overall grade from the 2018 report.

Baptist World Aid Australia CEO John Hickey attributed this improvement in supply chain traceability to Australia’s Modern Slavery Act, which went into effect on January 1, 2019.

“With the Modern Slavery Act set to cause waves in the Australian fashion industry, Baptist World Aid are excited to see Australia finally begin to meet the ethical standards that are demonstrated globally,” he said.

“Year on year, we are proud to see more Australian companies taking a proactive step in being accountable to consumers and workers by participating in our report, and we hope the Act motivates more companies to follow suit.”

Modern Slavery Act kick-starts action

Under the Modern Slavery Act, companies with revenue of $100 million or more will need to report annually on the risks of modern slavery in their supply chain, what they’re doing to mitigate those risks and the effectiveness of their actions.

For now, there are no penalties associated with the Act, but the mere threat of being “named and shamed” by the modern slavery reports, the first of which are due to be submitted in the 2019-20 financial year, has apparently been enough to kick many businesses into action.

“There is no doubt that this new legislation will be a catalyst for change in the business community,” the report stated.

“We look forward to seeing how the fashion industry responds, not only to these new legal requirements placed upon it, but also to public pressure, as consumers are presented with more detailed information about how their favourite brands produce their clothes.”

Transparency still an issue

Some areas still need improvement. For instance, only 5 per cent of the companies evaluated in the report could demonstrate they were paying a living wage to all workers, and transparency remains an ongoing challenge, despite the fact that 37 per cent of companies now publish a full direct supplier list, double the figure in 2013.

Several major fashion companies, including PVH Corp, which holds the licences for Tommy Hilfiger and Calvin Klein in Australasia, Levi Strauss & Co, The Iconic, Farmers and Karen Walker, declined to participate in the report.

These companies were still scored based on publicly available information, though many received low scores as a result. Some of the businesses, including The Iconic, provided statements explaining their decision to not engage in the research process.

“[W]e believe reducing the complexities involved in supply chain management into a single score is potentially misleading. We also feel the significant time and resources required to respond to the Baptist World Aid questionnaire is better spent on our continued work with our supply chain,” The Iconic wrote.

Sustainability enters the fray

Baptist World Aid Australia scores companies across five key pillars, including policies, traceability and transparency, monitoring and supplier relationships, worker empowerment and, for the first time this year, environmental management.

“Baptist World Aid Australia acknowledges the extensive impact the fashion industry has on the environment; therefore, we have chosen to expand the report’s original focus from exclusively labour rights to address an issue we currently face on a global scale,” Hickey said.

“The new criterion evaluates a company’s ability to report and address a range of aspects in environmental management including emissions, materials, water use, wastewater and chemical use.”


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Yop Polls

Do you think it's still feasible to manufacture in New Zealand?


The first @Lego_Group store in New Zealand is set to open in Westfield Newmarket later this year #retail #lego #toyhttps://t.co/cpwYi0NHM0

1 week ago

Foreign tourists are expected to spend $15 billion by 2025 in New Zealand, according to predictions by @mbiegovtnzhttps://t.co/VMZEcj6jHF

2 months ago

Outdoor retailer @icebreakernz puts sustainable focus on full display in new store concept #retail #sustainability https://t.co/WxwZhnhxHA

3 months ago

FREE NEWS BRIEFS Get breaking news delivered