Sushi Sushi launching in New Zealand in May

sushiAustralian food market business Sushi Sushi has announced it will open its first New Zealand store in May, as part of a larger expansion plan driven by its acquisition by Odyssey Private Equity.

The acquisition is expected to be finalised by the end of the month, with further store openings in New South Wales later in the year following the launch in NZ.

The 85sqm store will be located in the newly redeveloped wing of Botany Town Centre in Auckland, and will feature a create-your-own-hand-roll station.

A digital koi pond will be projected on the wall, with shoppers able to win a trip to Japan if they spot and snap a photo of a rare ‘golden koi’.

The store is the first of 30 planned across New Zealand.

Sushi Sushi chief executive Scott Meneilly said the team was proud of what they had achieved with the Japanese food market business, and is looking forward to working with Odyssey moving forward to grow the business, signalling that “2019 is set to be very exciting.”

Meneilly had previously indicated that the brand had intended to grow into New South Wales during 2018, and had formed relationships with potential partners across Malaysia, the UK, the US and Dubai in the lead-up to an international expansion.

Concept of Botany Town Centre Store. Source: Sushi Sushi

Concept of Botany Town Centre Store. Source: Sushi Sushi

“When you take a brand overseas, you’re relaunching it and you need to get the nuances right within those regions,” Meneilly told IR.

“What worked in Australia won’t necessarily work overseas, you have to tailor it. It takes an incredible amount of focus and resources to get it right.”

Odyssey partner Paul Readdy said that the acquisition was a great change to work with the experienced management team, with executives who have previously held positions in Boost Juice and Retail Zoo.

“The growth in demand for sushi and Japanese inspired food more generally is being driven by consumers’ demand for healthy and convenient meals,” Readdy said.

“We believe that Sushi Sushi’s commitment to innovation, consumer experience and quality food will continue to fuel the company’s growth.”

Founder Anna Kasman said she is confident the business will continue to prosper under Odyssey, and that she is grateful to its dedicated and passionate team and franchise partners.


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