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Why retail basics are the key to a great customer experience

People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’ – Sir Philip Green McKinsey estimates that in 2022 more than 80 per cent of retail sales in the US will still happen within physical stores. Or conversely, 20 per cent will occur on online. Given that 30-40 per cent of retail sales occur in the November to late-January window, these forecasts indicate a deeper and more profound trend, since the spike in online shopping i