This marks the first third-party wholesale partnership for Cotton On Group, which has a global presence of more than 1400 bricks-and-mortar stores and online sites in 18 countries.
Cotton On Group chief executive Peter Johnson said the decision was based on making it easier for customers to purchase the company’s products.
“We want to be where our customers are shopping and The Iconic is one of those destinations,” he said.
From June, shoppers can buy items from Cotton On, Cotton On Body, Rubi and Typo on The Iconic. Orders will be sent from The Iconic’s fulfilment centre, which means items can be delivered in as three hours in some parts of Sydney and same-day in Sydney, Melbourne, Brisbane and Adelaide.
The Iconic offers more than 50,000 products from around 800 brands to customers in Australia and New Zealand and is committed to adding the best local and international brands.
The online retailer plans to build on the new relationship with Cotton On Group later this year as it prepares to announce new categories to the site over the coming months.
“Cotton On is one of the greatest fashion success stories in Australia and a brand that Aussies love, which is why we’re honoured to be the first wholesaler to partner with them locally,” said Patrick Schmidt, chief executive of The Iconic.
“For us, working with Cotton On is the result of our unwavering mission to deliver our customers the brands they ask for and be a continuous source of inspiration for the latest fashion trends and styles.”