Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

the Iconic

the Iconic Archives

The Iconic launches shoppable ads on YouTube

The campaign takes advantage of a new Google extension.

Here’s how The Iconic stuck to its values during Covid-19

In 2019, the online retailer set some ambitious targets to become a more ethical and sustainable business. Then came a g...
The Iconic Napoleon Perdis cosmetics

The Iconic’s considered approach to taking on the online beauty industry

The Iconic’s chief category officer, Gayle Burchell, shares the thinking behind the launch of Australia and New Zealand’...
THE-ICONIC-Beauty

The Iconic launches Home of Beauty

Online fashion retailer The Iconic has launched a dedicated beauty destination.

From the source: Patrick Schmidt, Global Fashion Group

Schmidt shares how the pandemic accelerated Global Fashion Group's plans, its focus on sustainability and ethical supply...

The Iconic ‘heroes’ sport offering as shopping habits shift

The online retailer is looking to grab a bigger slice of the lucrative activewear market in ANZ.
Image of The Iconic's 100 per cent recylced delivery satchels

The Iconic switches to 100 per cent recycled delivery satchels

Online fashion giant marks another milestone in its ambitious sustainability plan.

The Iconic partners with Salvos, AusPost to keep old clothes out of landfill

Online retailer offers pre-paid postage labels for customers to donate old clothes.

Inside General Pants’ click-and-collect partnership with The Iconic

General Pants’ CEO explains why the retail chain has teamed up with The Iconic.

The Iconic warehouse now capable of serving 50,000 customers per day

The online retailer has added 8000sqm to its Sydney warehouse.

The Iconic sets ambitious sustainability targets

Fully recyclable packaging, more extended sizing and volunteering on the cards.

The Iconic launches virtual try-on feature for sneakers

Online shoppers can see what sneakers look like on their feet before buying.

The Iconic, Accent Group discuss what’s next in customer obsession

Retail leaders discuss how to get ahead of customer expectations.

The Iconic parent goes public

Global Fashion Group lists after raising €180 million in IPO.

Global Fashion Group to list on Frankfurt Stock Exchange

Parent company of The Iconic looking to raise $483 million in IPO.
The Iconic model

The Iconic reports progress on road to profitability

The online fashion company has posted a 38 per cent increase in revenue.

The Iconic launches sustainable fashion vertical

The Iconic launches new initiative to make it easier for customers to shop according to their personal values.

Erica Berchtold takes over at The Iconic

New CEO looks to scale business for long-term growth.

The Iconic names new CEO

Erica Berchtold to take the reins of the online marketplace in February 2019.

The Iconic extends sale after orders increase 400 per cent

Online fashion retailer extends successful anniversary sale.

Masterclasses are only for Professional Subscribers

Become a Professional for only $6 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021