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The Iconic launches shoppable ads on YouTube
The campaign takes advantage of a new Google extension.
Here’s how The Iconic stuck to its values during Covid-19
In 2019, the online retailer set some ambitious targets to become a more ethical and sustainable business. Then came a g...
The Iconic’s considered approach to taking on the online beauty industry
The Iconic’s chief category officer, Gayle Burchell, shares the thinking behind the launch of Australia and New Zealand’...
The Iconic launches Home of Beauty
Online fashion retailer The Iconic has launched a dedicated beauty destination.
From the source: Patrick Schmidt, Global Fashion Group
Schmidt shares how the pandemic accelerated Global Fashion Group's plans, its focus on sustainability and ethical supply...
The Iconic ‘heroes’ sport offering as shopping habits shift
The online retailer is looking to grab a bigger slice of the lucrative activewear market in ANZ.
The Iconic switches to 100 per cent recycled delivery satchels
Online fashion giant marks another milestone in its ambitious sustainability plan.
The Iconic partners with Salvos, AusPost to keep old clothes out of landfill
Online retailer offers pre-paid postage labels for customers to donate old clothes.
Inside General Pants’ click-and-collect partnership with The Iconic
General Pants’ CEO explains why the retail chain has teamed up with The Iconic.
The Iconic warehouse now capable of serving 50,000 customers per day
The online retailer has added 8000sqm to its Sydney warehouse.
The Iconic sets ambitious sustainability targets
Fully recyclable packaging, more extended sizing and volunteering on the cards.
The Iconic launches virtual try-on feature for sneakers
Online shoppers can see what sneakers look like on their feet before buying.
The Iconic, Accent Group discuss what’s next in customer obsession
Retail leaders discuss how to get ahead of customer expectations.
The Iconic parent goes public
Global Fashion Group lists after raising €180 million in IPO.
Global Fashion Group to list on Frankfurt Stock Exchange
Parent company of The Iconic looking to raise $483 million in IPO.
The Iconic reports progress on road to profitability
The online fashion company has posted a 38 per cent increase in revenue.
The Iconic launches sustainable fashion vertical
The Iconic launches new initiative to make it easier for customers to shop according to their personal values.
Erica Berchtold takes over at The Iconic
New CEO looks to scale business for long-term growth.
The Iconic names new CEO
Erica Berchtold to take the reins of the online marketplace in February 2019.
The Iconic extends sale after orders increase 400 per cent
Online fashion retailer extends successful anniversary sale.
