New Zealand fashion brand Coco & Belle by K+K Fashion is set to launch its second physical store in Auckland this week, following the successful opening of its first store in Milford.

The new store will be located in the Westfield St Luke’s shopping centre and is part of the brand’s strategy to enhance its online presence. It will open on September 4 and will offer size-inclusive clothing for women, available in sizes 10 to 26.

“We knew there was a gap in the market for accessible, on-trend fashion designed specifically for curve women – and we’re proud to be leading that space in New Zealand,” said Rachel Korpus, owner and national retail manager of Coco & Belle by K+K.

“With the opening of St Luke’s, it’s about meeting our customers where they are and strengthening the connection between our online and in-store experience.”