Alibaba brings ‘New Retail’ Down Under

E-commerce powerhouse, Alibaba Group, has given Aussie consumers a glimpse of its ‘New Retail’ strategy via pop-up launches in Australia this week. Set in an apartment style store space at Westfield Chatswood in Sydney’s north, Alibaba’s first Aussie pop-up featured technologies that the e-commerce giant thinks are the future of online and offline shopping. With the location only operating for less than a week – ahead of another temporary location launching later this week at QV M

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