Luxury fashion brand Gucci has opened a 50-seat restaurant, Gucci Osteria, in Florence featuring triple-starred Michelin chef Massimo Bottura.

This follows in the tracks of Giorgio Armani offering fine-dining restaurants at its hotels in Dubai and Milan, the Dolce & Gabbana Gold Restaurant and Dolce & Gabbana Martini Bistrot in Milan, and Ralph Lauren with Ralph’s Restaurant in Paris. Roberto Cavalli also has an international chain of cafes.

LVMH last year also announced it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany’s & Co launched its Blue Box Cafe in New York. LVMH also owns Cova Pasticceria, which has a strong international presence along with Prada’s Pasticceria Marchesi.

In Seoul, Dior runs the Dior Cafe at its flagship store, in partnership with patissier Pierre Herme.

This story first appeared on sister site Inside Retail Asia.