What does my KeepCup say about me?

By Mikaela Crimmins, digital strategist, Ogilvy Sydney Have you ever thought, what do my sneakers say about me? Have you ever wondered what your post code reveals about you? Have you paused to think what your coffee selection indicates to others? Perhaps not. Don’t worry, I haven’t either. That was, until I joined the KeepCup revolution. An environmental uprising led by the ‘latte lot’ bent on banishing the disposable coffee cup. We’re a smug bunch and wield our KeepCups like we are pa

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