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Going Global – Understanding the American Shopper

Inside the Instagram mirrored tunnel at Samsung 837 in Manhattan. “Customers may forget what you said but they’ll never forget how you made them feel.” The political outlook may be uncertain, but there’s no doubting that America holds a broad range of the most innovative and exciting retail concepts in the world. New York City for example, with a population the size of Sydney and Melbourne put together at 8.4 million, has endless different neighbourhoods, communities and consequently ret