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YouTube takes on bricks and mortar

Retail today is no longer one-dimensional. It must comprise of a whole ecosystem of virtual, digital and physical expressions of your brand. In the past 24 months, social video has exploded and changed the way society, brands and retailers communicate. Content marketing has evolved into a diverse arena of live streaming, new video-based Google algorithms, and is personifying brands at a greater speed than ever before, allowing them to become deeply aligned within customer’s lives. According to