Supermarket chain, Pak’nSave, has gotten in on the April Fools act today, announcing it has introduced a new instore hair cutting and hair removal service.
It claims its new Pak’nShave hair service will include the ‘Stickman’ beard and moustache maintenance or removal, chest and back waxing, as well as the ‘Costa Rican’, which it says is “not for the faint hearted”.
If it wasn’t the questionable merging of a usually very personal service with mass market grocery that tipped Inside Retail NZ off to the joke, the incredibly low prices provided all the evidence required – services range in price from just 50 cents to $5.50.
“We have been delivering New Zealand’s lowest food prices for more than 30 years and have decided it is the right time to extend our lowest price philosophy to other services we can easily offer in store,” said Steve Bayliss, group GM of marketing, at Foodstuffs.
“Our customer research shows that people love our competitive grocery prices and friendly staff, but they want more. Keeping costs down and passing on the savings to customers wherever possible is what Pak’nSave does best – it occurred to us that this model would work well for services such as hairdressing.”
Asked if he has sampled any of the services, Bayliss said: “Nose hair sculpting really is an essential part of manscaping for the modern Kiwi bloke. At just 50 cents per nostril, it’s hard to beat value”.
While the media release claims the hair removal service will be rolled out throughout the country, beginning in Auckland, Wellington, and Christchurch, Inside Retail thinks kiwis might be waiting quite a while for a back, sack, and crack wax with a side of milk and bread.
