How Aussie startup Hey Zomi aims to disrupt the $20bn period care market

Hey Zomi co-founders Zoe Fehlberg and Mika Koelma. Image supplied
Hey Zomi co-founders Zoe Fehlberg and Mika Koelma. Image supplied
Femtech company Hey Zomi is benefiting from, and driving, a more socially aware and eco-conscious customer base, that is refusing to settle for subpar period management and care. Founded by sisters Zoe Fehlberg and Mika Koelma, Hey Zomi is the first reusable menstrual disc company to be designed and made in Australia. Koelma told Inside Retail that the desire for more sustainable and lifestyle-centric menstrual care products inspired her and her sister to launch the business earlier this year. A

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