How to negotiate price

Last week’s post highlighted a few common errors made when pricing for retail. This week the focus turns to how optimise profitability by negotiating smarter. Many wholesalers and manufacturers will have different types of discounts – not all of which are widely communicated. Often it is a case of ‘don’t give if they don’t ask’. Why would a rep give away something if it is not important enough for you to ask for it? Here are 20 things you can negotiate that will either improve gross

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